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CHASING L1 Ultra Wins French Design Awards Gold and American Good Design Award Platinum

Jun 17 2026

CHASING L1 Ultra has received two international design honors: French Design Awards Gold and American Good Design Award Platinum.

This marks the first time a CHASING consumer product has earned dual recognition on the international design stage. It is also an important milestone for CHASING as the brand brings over a decade of underwater robotics expertise into everyday home pool care.

What Makes Good Design

The French Design Awards is an international design competition covering product, architecture, packaging, and other creative fields. It recognizes works that demonstrate strong innovation, aesthetic expression, and overall design quality.

The American Good Design Award, hosted by the Chicago Athenaeum Museum of Architecture and Design, is one of the longest-running design honors in North America. Its core belief is that good design should go beyond appearance. It should respond to real needs, solve real problems, and create meaningful value for the people who use it.

These two awards look at design from different perspectives. One focuses on the quality and expression of design itself. The other focuses on how design improves everyday life. CHASING L1 Ultra earned recognition from both, showing that its value is not limited to how it looks, but also lies in the experience it creates for users.

For CHASING, great design has never been about putting complexity in front of the user. It is about keeping complexity inside the product, so the user can enjoy a simpler, more reliable experience.

From the Deep Sea to Your Backyard

Founded in 2016, CHASING has spent years developing underwater robotics for demanding professional applications, including ocean research, underwater inspection, and emergency response. These environments require equipment that can perform reliably under pressure, in low-visibility conditions, and in situations where failure is not an option.

That experience shaped the way CHASING approaches consumer products.

L1 Ultra was not created simply to enter the pool cleaning market. It was developed by a team with deep experience in underwater engineering, and that same engineering discipline has been applied to a more familiar but still demanding environment: the home swimming pool.

The environment changed. The standard did not.

Intelligent Cleaning, Made Effortless

CHASING L1 Ultra brings LiDAR Mapping and AI Visual Recognition into the pool cleaning experience, allowing the product to better understand the pool, make smarter cleaning decisions, and complete the task with less user involvement.

But the technology itself is not the point. The point is what it gives back to the user: confidence, convenience, and peace of mind.

The experience is simple by design. Place it in the pool, start cleaning, and walk away. When the job is done, users can open the app to review the cleaning path and coverage map, confirming that the pool has been cleaned with clarity and confidence.

No constant checking. No second-guessing. No unnecessary involvement.

L1 Ultra handles the decisions, while the user simply sees the result. This is what CHASING means by intelligent pool cleaning: advanced technology translated into an experience that feels effortless.

Recognition as a Starting Point

These two international awards are external validation of a direction CHASING has long believed in: engineering-grade reliability, made accessible through thoughtful product design.

From deep-sea robotics to home pool care, CHASING continues to bring professional underwater technology into everyday life, creating products that are not only powerful, but truly trustworthy.

CHASING L1 Ultra Effortless Pool Cleaning — As It Should Be.